Privacy Policy

What Gander Mountain Collects When You Browse Our Sporting Goods Site

At Gander Mountain, we collect certain information to operate our site, improve your experience, and fulfill our affiliate relationships. Here’s what we gather:

Information you provide directly: When you submit a contact form or subscribe to Gander Mountain communications, we collect your name and email address.

Information collected automatically: When you visit Gander Mountain, we automatically collect device type, browser type, operating system, IP address, approximate geographic location, pages you visit, time spent on the site, and referral source. This data is collected through cookies and analytics tools to help us understand how visitors interact with our camping gear, fishing equipment, and outdoor apparel content.

Information from third parties: Gander Mountain receives affiliate tracking data from Amazon Associates to attribute qualifying purchases made through our product links. We also receive aggregated analytics data from Google Analytics about site traffic and user behavior patterns.

How Gander Mountain Uses Your Information

We use the information we collect to:

• Operate and improve Gander Mountain’s website and product coverage
• Respond to your inquiries about camping gear, fishing rods, outdoor apparel, and other sporting goods
• Send you communications you’ve opted into regarding new product features, outdoor guides, and site updates
• Analyze site traffic patterns and user behavior to optimize our content about tents, coolers, meat grinders, and other outdoor equipment
• Comply with legal obligations and maintain security
• Prevent fraud and unauthorized access to Gander Mountain
• Track affiliate referrals through the Amazon Associates Program

Cookies and Tracking Technologies Gander Mountain Uses

Gander Mountain uses cookies and similar tracking technologies to enhance your experience and understand how visitors engage with our sporting goods content. Here’s what we use:

Essential cookies: Required for basic site functionality, including navigation between camping gear categories, fishing equipment pages, and apparel collections.

Analytics cookies: Gander Mountain uses Google Analytics to track site usage, including which tent models, fishing rod series, and Guide Series apparel pages you visit, session duration, and traffic sources. This data is aggregated and anonymized to help us improve our outdoor gear coverage.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases of camping gear, fishing equipment, outdoor apparel, and sporting goods to Gander Mountain’s affiliate links. These cookies track when you click through to Amazon.com from our product pages.

You can manage cookies through your browser settings. Note that disabling cookies may affect your ability to navigate Gander Mountain’s site or access certain features related to our camping, fishing, and outdoor apparel content.

How Gander Mountain Shares Your Information

We may share your information with trusted partners who help us operate Gander Mountain and serve our outdoor enthusiast community:

• Service providers: Companies that provide hosting, email services, and analytics support for Gander Mountain’s sporting goods content
• Amazon.com: As part of the Amazon Associates Program, we share affiliate tracking data when you purchase camping gear, fishing equipment, outdoor apparel, or other products through our links
• Law enforcement or government authorities: When required by law or to protect Gander Mountain’s legal rights
• Acquirers: In the event of a business transfer, merger, or acquisition involving Gander Mountain

Gander Mountain does not sell personal information to third parties for their marketing purposes.

How Gander Mountain Protects Your Data

Gander Mountain implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission between your browser and our sporting goods site. We maintain security protocols to safeguard data related to your camping gear research, fishing equipment inquiries, and outdoor apparel browsing.

However, no method of transmission over the internet is 100% secure. While we strive to protect your personal information, Gander Mountain cannot guarantee absolute security of data transmitted to or stored on our site.

Your Privacy Rights at Gander Mountain

Gander Mountain respects your privacy rights and provides options to control your personal information. All visitors have the right to:

• Access the personal information Gander Mountain holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications about camping gear, fishing equipment, and outdoor apparel
• Request restriction of processing

GDPR Rights (EU/EEA residents): If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR), including:

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing and data portability
• Right to object to processing of your information
• Right to withdraw consent at any time for activities such as receiving Gander Mountain’s outdoor gear communications
• Right to lodge a complaint with your local data protection supervisory authority

CCPA/CPRA Rights (California residents): If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to:

• Know what personal information Gander Mountain collects and how it’s used in connection with our camping gear, fishing equipment, and outdoor apparel content
• Know whether personal information is sold or disclosed and to whom (Gander Mountain does not sell personal information)
• Opt out of the sale or sharing of personal information
• Request deletion of personal information Gander Mountain has collected
• Request correction of inaccurate personal information
• Limit use of sensitive personal information
• Non-discrimination for exercising your privacy rights — Gander Mountain will not deny you access to sporting goods content or services for exercising your CCPA rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA): If you are a resident of Virginia, Colorado, Connecticut, or Utah, you have rights substantially similar to CCPA rights, including access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions.

How to exercise your rights: To exercise any of these privacy rights regarding your Gander Mountain data, submit a request by email to the address listed in the Contact section below, or use the contact form on our site. Gander Mountain will respond within 30–45 days. We may need to verify your identity before processing certain requests related to your camping gear inquiries, fishing equipment browsing history, or outdoor apparel preferences.

Gander Mountain’s Commitment to Children’s Privacy

Gander Mountain’s sporting goods site is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. Our camping gear, fishing equipment, outdoor apparel, and sporting goods content is designed for adults and families with parental supervision.

If you are a parent or guardian and believe your child has provided Gander Mountain with personal information, please contact us immediately at the address below and we will promptly delete it in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on Gander Mountain

Gander Mountain contains links to Amazon.com where you can purchase the camping gear, fishing equipment, outdoor apparel, and sporting goods we feature, as well as links to other third-party sites for additional resources. Gander Mountain is not responsible for the privacy practices or content of those external sites.

We encourage you to review the privacy policies of any third-party site you visit after leaving Gander Mountain, including Amazon.com’s privacy policy before completing a purchase of tents, coolers, meat grinders, fishing rods, Guide Series clothing, or other products.

International Data Transfers from Gander Mountain

Gander Mountain operates in the United States. If you access our sporting goods site from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable law, so your camping gear research, fishing equipment inquiries, and outdoor apparel browsing data remain protected.

How Long Gander Mountain Retains Your Data

Gander Mountain retains personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions about camping gear, fishing equipment, or outdoor apparel are typically retained for up to 12 months. Analytics data related to site usage patterns is governed by Google Analytics’ data retention policies.

Email Communications from Gander Mountain

If you subscribe to Gander Mountain communications, you will receive periodic emails about new camping gear releases, fishing equipment guides, outdoor apparel collections, sporting goods recommendations, and site updates. You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly at the address below.

Do Not Track Signals and Gander Mountain

Some browsers transmit “Do Not Track” signals. At this time, Gander Mountain does not respond to Do Not Track signals. We continue to collect information as described in this policy to operate our camping gear, fishing equipment, and outdoor apparel site and fulfill our Amazon Associates affiliate relationships.

Changes to Gander Mountain’s Privacy Policy

Gander Mountain may update this Privacy Policy from time to time to reflect changes in our data practices, new sporting goods categories, additional state privacy laws, or other operational needs. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice through our site or email.

Continued use of Gander Mountain after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your information.

Contact Gander Mountain About Your Privacy

To exercise your privacy rights, ask questions about this policy, or address concerns about how Gander Mountain handles data related to your camping gear research, fishing equipment inquiries, or outdoor apparel browsing, contact us at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Gander Mountain has shared with third parties for their direct marketing purposes. To make such a request regarding your camping gear, fishing equipment, or outdoor apparel data, contact us at the address above.

Consent

By using Gander Mountain’s sporting goods site, you consent to the collection and use of your information as described in this Privacy Policy. This includes data related to your browsing of camping gear collections, fishing equipment guides, outdoor apparel categories, and other sporting goods content we feature.